Measure bounce rate by page

Measure bounce rate by page in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

3prompt heights
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3 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

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I need bounce rate by page for the past month because the content team wants to prioritize…
I need bounce rate by page for the past month because the content team wants to prioritize rewrites. Pull bounce rate by page path for May 1–31, include only sessions from organic and paid search sources, filter out sessions under five seconds as bot noise, and send a ranked list with pages above 70% highlighted.

Improve — make it easier to accept

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Before I send this to content and UX, surface the things that make a reviewer hesitate: flag pages…
Before I send this to content and UX, surface the things that make a reviewer hesitate: flag pages with low sample size (fewer than 100 sessions), mark pages where bounce looks high but session duration is long, and show the top entrance sources for each high-bounce page so they can judge intent. Add a short note on which pages likely need UX vs content fixes.

Become — change the pattern

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Over six months we repeatedly react to bounce spikes—rewrites, A/B tests, and finger-pointing—only…

We keep blaming content when bounce rate spikes are tracking errors.

Over six months we repeatedly react to bounce spikes—rewrites, A/B tests, and finger-pointing—only to find tag drops or bot traffic. I want one procedural fix to stop wasted work. Recommend a standard pre-post release check that isolates tracking regressions from real behavioral changes: what three quick checks before we brief content or leadership, and who should own each check.

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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