Monitor paid campaign ROI — AI Prompts for Google Analytics

2 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

Finance wants ROI for the last paid search push by Wednesday. Pull paid campaign spend and revenue…

Finance wants ROI for the last paid search push by Wednesday. Pull paid campaign spend and revenue for campaigns tagged with utm_medium=cpc and the paid_search ad groups for the last 60 days, calculate cost per conversion and ROAS, verify the spend numbers match the ad platform billing, then send the spreadsheet and a one-page conclusion to Omar in paid media and Lina in finance.

Improve — make it easier to accept

Before I hand this paid-campaign ROI deck to the CFO, make approval easy. Put aggregate ROAS and…

Before I hand this paid-campaign ROI deck to the CFO, make approval easy. Put aggregate ROAS and top three campaigns by revenue on the first slide, make spend and revenue columns sortable and show lifetime-value assumptions used in ROI, and flag any campaigns where ROAS is below target or where conversion tracking changed mid-flight. Note questions the CFO will ask and include the exact billing dates used.

Next to this one

Other web analytics work people do in Google Analytics.

Measure bounce rate by page Measure email campaign traffic Migrate to new tracking code Monitor cart abandonment rate Monitor new vs returning users Monitor real-time active users Monitor social media traffic Review referral traffic sources Schedule automated reports Segment users by channel

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.

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