Analyze campaign performance

Analyze campaign performance in Mailchimp — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
Open it in the interactive atlas →

The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

+
I need a clean breakdown of last week's email campaign performance to share with the marketing…
I need a clean breakdown of last week's email campaign performance to share with the marketing director by Tuesday. Pull opens, clicks, click-to-open rate, unsubscribes, bounces, and revenue attributed to the campaign for the run from July 7 to July 13. Highlight any segments that outperformed the list average and call out one surprising datapoint to mention in the meeting.

Improve — make it easier to accept

+
Before I show this to the team, make the performance story obvious: put opens and clicks at the…
Before I show this to the team, make the performance story obvious: put opens and clicks at the top, calculate click-to-open and conversion rate under each segment, surface revenue per recipient beside each segment, and flag segments where CTR or revenue is 20%+ above or below the list average. Note any email that underperformed by more than 30% and why that might be (subject line, send time, or audience mismatch).

Decide — diagnose the stuck moment

+
We sent the July 10 promotional blast to 18,000 subscribers and clicks plunged 40% from our…

The dashboard shows a 40% drop in clicks on the main campaign.

We sent the July 10 promotional blast to 18,000 subscribers and clicks plunged 40% from our average. I own audience and content but can't see whether subject line fatigue, a broken link, or a tracking error caused it. Which is the most likely diagnosis and what exact checks should I run now to confirm quickly?

Become — change the pattern

+
Across the past six campaigns we keep missing revenue forecasts and then scramble to find the…

I keep getting last-minute surprises in campaign metrics.

Across the past six campaigns we keep missing revenue forecasts and then scramble to find the cause. I suspect inconsistent attribution, unclear naming for UTM parameters, and teams sending unapproved list tweaks. Which habit should we change first to stop these fires and what concrete rule and checklist will prevent the next surprise?

Next to this one

Other email marketing work people do in Mailchimp.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
Copyright © LLOS.ai · 2026 — original pedagogy, voice, and design — all rights reserved.

The rest of the map

Same library, five ways in.