Build an email campaign

I need an email campaign that drives registrations for our June 24 webinar. Use the new webinar landing page link, promote the early-bird code WELCOME25, and schedule the send for Tuesday June 10 at 10:00 a.m. Eastern. Send to the 'Leads - engaged 30 days' list, suppress anyone who attended our March webinar, and include Anna in marketing and Raj in events on the internal email. Check subject line variants and confirm the tracking parameters before scheduling.

Before I send this webinar invite, make it easy for busy recipients to act — put the date, time and Register button at the top, show the early-bird code WELCOME25 and the $15 savings in one line, make the deadline and refund policy obvious, and flag any links that go to a different domain than our landing page. Also call out anything in the copy that would make legal or events push back.

I uploaded the 'Leads - engaged 30 days' segment for the June 10 webinar blast and got a 6% bounce rate on import. I need to know whether this is bad list hygiene or a problem with the file, which will block sending to key prospects, and I can't tell if the bounce addresses are duplicates, typos, or disposable. Recommend the most likely diagnosis and the next three cleanup steps I should take now, given I have 48 hours before the send.

We keep losing opens and credibility because our sends hit high bounce and complaint rates right before major campaigns. Across the past six months this has cost us at least two missed revenue goals. What three habits should I change in how we collect, validate and segment subscribers so our campaign lists are ready two weeks before sends and legal and events stop blocking launches? Prioritize steps that fit a small marketing team with limited budget.