Archive old campaigns — AI Prompts for Mailchimp

The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

We need to archive campaigns older than January 1, 2024. Identify all campaigns sent before that…

We need to archive campaigns older than January 1, 2024. Identify all campaigns sent before that date, confirm with Raj (account lead) that none are in active reports, archive them, and export a CSV of subject lines, send dates, and audience sizes for our records. Do this and tell me if any campaign is linked from an active automation before archiving.

Improve — make it easier to accept

Before I bulk-archive old campaigns, make it easy to spot what we might still need. Show campaigns…

Before I bulk-archive old campaigns, make it easy to spot what we might still need. Show campaigns older than 18 months with any open or click rate above our baseline, list which ones are referenced in automations or pinned in folders, and flag campaigns that contain legal language or consent records that procurement might ask us to keep.

Decide — diagnose the stuck moment

I started selecting campaigns older than two years to archive and discovered the July 2023 welcome…

I selected old campaigns to archive and found one used in an automation

I started selecting campaigns older than two years to archive and discovered the July 2023 welcome message is still referenced by an active onboarding automation. Raj (account lead) is on leave and legal might want that copy retained. I can’t tell if another automation depends on it. Should I pause archiving that campaign, remove it from the automation, or export and archive a copy? What’s the least risky step while Raj is away?

Become — change the pattern

Our sent campaigns list is cluttered with years of one-off sends, which slows search and leads to…

Old campaigns pile up and make the library slow

Our sent campaigns list is cluttered with years of one-off sends, which slows search and leads to accidental resends. It takes me too long to decide what to keep for compliance, what to keep for reporting, and what to toss. What archival policy, naming standard, and quarterly routine will stop the backlog from growing and keep legal and analytics happy?

Next to this one

Other email marketing work people do in Mailchimp.

A/B test email content A/B test subject lines Add images to campaigns Add unsubscribe language Analyze campaign performance Assign user permissions Authenticate sending domain Automate post-purchase followups Build an email campaign Clean inactive subscribers

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.

The rest of the map

Same library, five ways in.

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