Monitor unsubscribe rates

The weekly report shows unsubscribes spiking to 4.2% after Tuesday's product launch email. Send the unsubscribe report to Lina in growth and Miguel in customer success asking them to review each exit reason and to confirm whether any copy or list targeting should be changed before Friday at 10:00 so I can pause the next send if needed.

Before I send this to the growth team, make the unsubscribe story easy to act on: surface the highest exit reason up top, show which segment and subject line drove the most losses, flag subscriber cohorts that lost more than 2%, and call out any cancellation comments that suggest deliverability or offer problems.

I just sent Tuesday’s launch email and saw unsubscribes jump from 0.8% to 4.2%. The recipients were the general list and the subject line was the same as last time. I’m worried this is a content or targeting problem but I don’t know if it’s the offer, the subject line, or a delivery issue. What is the most likely cause and what should I check first to stop more people leaving?

Every quarter when we run a big promotion our unsubscribe rate rises and I end up manually reviewing exports. Where am I wasting time and what habit should I change so promotions don’t keep bleeding the list and I can prove to the team that list health is improving?