Send a video clip

Send the new product demo clip to four retailers: Priya, Tom, Elena, and Javier. Make sure the video plays on mobile, include the 30-second timestamp where the new feature appears, and add a one-line call to action: schedule a demo this week. Send by close of business today.

Before I forward this short product video to resellers, make it approval-friendly — put the 30-second highlight first or note the timestamp, state the file size and expected mobile playback time, and flag any frames showing out-of-date pricing so reviewers aren't surprised.

I filmed a 2-minute demo on my phone and I’m not sure if resellers will watch it end-to-end. I don’t know whether to trim it to 30 seconds or to keep the full version and send the timestamped highlight. What’s the best move to maximize uptake without wasting my time editing a new cut?

Across dozens of sends, partners routinely ignore long raw videos and request specific trims, costing my team hours. Where are we losing effectiveness and what simple standard or habit should I adopt so our clips are watched and approved the first time?