Set a business profile

I need the business profile set up so customers see who we are before they message. Fill in our trade name as Rivera Florist, the address at 412 Elm Street, phone number +1 555 0199, a short description that reads Fresh flowers and same-day delivery in the downtown area, and the website riveraflorist.com. Save the profile and confirm the contact card shows the address and hours to incoming customers.

Before I finalize the profile, make the key selling points obvious to a first-time viewer: put Fresh flowers and same-day delivery in the two-line description, move riveraflorist.com into the website field, and add Delivery and Weddings under services so a customer skimming the profile knows what we do. Flag anything missing that would make a customer hesitate to message (no photo, unclear hours, or missing phone number).

I pulled up our business info for Rivera Florist and started editing, but the description field is blank and I’m not sure whether to fit services or tone-of-voice there. The owner expects a professional but warm line and the marketing lead wants SEO keywords. Which approach will reduce customer friction fastest, and how should I phrase a one-line description that satisfies both?

Across several locations we keep leaving profiles incomplete, and customers call for details instead of using chat. That costs time and loses leads at evenings. What habit should we change so profiles get done right the first time and stay updated? Recommend a simple checklist and a recurring owner responsibility to prevent stale hours or missing photos.