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✦ Design · word cloud & word art studio

TextStock — every word and phrase related to any word.

A thesaurus gives you eight synonyms. Type a word into TextStock and you get fifty-nine readings of it: the idioms it lives inside, the words that sit either side of it in real sentences, what it means to a five-year-old and to a postgraduate, how it lands in South Asia against Africa, its colours, its captions, the feelings attached to it. A few hundred words and phrases, and a silhouette that means the word. The picture TextStock builds from them is what you do with them.

Type a word, and this is what comes back.

Readings · 59 per word59 readingsAudience · age 5 to postgraduateAge 5→PhDPlace · five regions5 regionsSilhouette · chosen by meaningShapeDownloads · PNG · SVG · animatedPNG · SVG
Three views of one word cloud: the shaped cloud, the lens magnifying part of it with its words listed, and the semantic fingerprint panel
One word in. Hundreds of words and phrases out, poured into a shape that means it — then drop the lens to read the small type, or click any word to see which of the 59 rows produced it. Click the picture to see it full screen.

Take one word — peace. A dictionary gives you a definition. A thesaurus gives you calm, harmony, quiet. Here you also get shanti, aman and sukoon, because that is what it is called in South Asia; uhuru and amani, because that is what it is called across much of Africa; hug and soft bed from a five-year-old; conflict resolution from a postgraduate; white dove, calm sea and open door from the metaphors; and the phrases it actually appears inside — peace treaty, peace of mind, peace lily. Then a silhouette of a dove, chosen because it means peace.

No reference book does that. The Oxford Collocations Dictionary is the deepest thing in this space and it stops at about 9,000 headwords, collocations only — no idioms beside them, no picture, no captions. Dictionaries give sense and etymology. The newer AI word cloud tools will invent a word list from a topic, but their own documentation promises only "a list of words" and says nothing about phrases, nothing about who the words are for, nothing about how sizes are decided. And not one dictionary in existence grades a word by the age of the reader or by where they are reading it from.

The sizes work differently too, and this is the part worth knowing. There is no document here to count, so nothing is sized by how often it occurred. A word prints big when several of the fifty-nine readings arrive at it independently — when the child's view and the postgraduate's view and the metaphors and the South Asian reading all land on memory, memory gets the large type. Size is agreement between viewpoints, not frequency.

Picture the wall behind a school reception. Or your slide, halfway through a pitch. Or the card you are signing for someone leaving after eleven years. You have one idea to carry the whole surface, and a tidy list of words in a box will not carry it for you.

Open the studio and type that idea as one word: ocean, kindness, your brand's name. You get back the words that fit it — 500 by default, and you can dial that down to 30 for something sparse — each sized by how well it fits, poured into a shape you choose. Themes other people have already used open the instant you click them. Type one nobody has used yet and it takes a few seconds to gather, then it is saved, so it opens instantly for everyone after that.

The five sections below answer four questions: what decides the sizes, why the shape does half the work, how the words change for your reader, and what you actually get when you download. There is a quiz at the end if you want to check you picked it up.

The two-minute tour
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01 · The theme

What happens when you type a theme

You start every cloud with one theme word, and that word does more work than you expect. Your theme decides which words get gathered, the size each one earns, and which shape and colours you see first. Choose it the way a photographer chooses where to stand: your one decision that everything else hangs off.

Themes other people have already used open the instant you click them. Type one nobody has used yet and the studio goes off to gather your words, which takes a few seconds, then keeps them, so the next person gets them instantly.

Either way you land on a finished cloud, not an empty canvas: a shape picked to suit your theme, a palette that will print on white, and your words already placed. Everything after that is a swap. Change the shape, the colours, the words, the reader you are aiming at. Your theme stays where you put it.

02 · Sizes

What decides how big a word prints

So who decided that brave should print bigger than risk? Nobody sized these by eye. Every word gets a score for how strongly it belongs to your theme, and that score becomes its print size. The biggest word on your cloud is simply the word that scored highest.

You may distrust that the first time you read it, and fairly: something you cannot see is deciding what your reader notices first. So we show you the working. Hover any word below and its score appears. Disagree with one? Type your own number in the studio and yours wins.

Here is Courage, straight from the studio.

Courage — the words that fit it most, shown biggest
Hover any word — the number is how strongly it fits. Keep the mix, or open the studio and change any of it: grow a word, drop one, add your own.
03 · The shape

Why the shape does half the work

Most word cloud tools hand you a rectangle. Here your words fill a shape you choose, and your reader catches that outline from across the room, several seconds before they are close enough to read a single word. Put courage inside a lion and you have told them your subject twice.

So give the shape a minute of your time. A teacher printing kindness for a corridor wall reaches for a heart. A coach printing the season reaches for the county outline. A brand team drops in their own logo and lets the words pour into it. Same engine, three completely different objects.

Every theme arrives with a shape already picked, and you can swap it for four other things:

Tip — long words and tall narrow shapes fight each other. If your theme is a word like entrepreneurship, pick a wide shape, or the words come out too small to read.
04 · Audience

Who is the cloud for?

Before you pick anything else, ask yourself one question: who is going to be standing in front of this? Your courage cloud for a classroom of nine-year-olds needs different words from your courage cloud for a boardroom wall. Same theme, different room, different vocabulary.

Pick your reader and the word list is rebuilt for them. The theme stays where it is:

play
Kids
simple, warm — posters, learning walls
vibe
Teens
identity and voice — school, social
pitch
Business
captions, calls-to-action — decks, brands
thesis
Academic
the formal register — papers, reports
motif
Visual
shapes and metaphors — the designer's cut
Writers call this register. Here it is one click.
05 · Editing and downloads

What you can change after it's made

Treat what the studio hands you as a first draft, the way a photographer treats the first frame. Click any word to move it, turn it, resize it up to 320%, recolour it, rename it or delete it. Lock a palette of your own colours, or let your shape lend its colours to the words, down to individual letters. Hover a word and it lifts out so you can see where it came from.

Renaming is the one you will find last and use most. Select designer, type Shaleen Gupta, and your cloud is suddenly about a person instead of a job.

Then download it. There are four formats:

FormatBest for
PNG, transparent backgroundSlides and posters, or anything sitting on a coloured page
JPEGQuick sharing, where a white background is fine
SVGPrint. It is vector, so it holds up at any size
Animated web pageEmbedding online, where the words react to the pointer
Tip — if you are sending it to a printer, take the SVG. A PNG that looks sharp on your screen at 1,000 pixels wide goes soft on an A2 poster, and you cannot fix that afterwards. Whatever you save stays in your gallery, so you can reopen it and change your mind later.
Cast your vote

Which cloud works harder?

Five rounds. Each shows you the same theme drawn two ways — pick the one you think reads better, and you get the reason either way. Fair warning: almost everyone loses the pale-colours round.

Round 1 of 5Score 0
Someone you love Give a person to a person Their name, their face, and the words that are true about them — three things you love, two that are also true. It prints as one picture of them. Start →
The vocabulary

The TextStock glossary

Six words worth knowing, so you can say what is wrong with a cloud instead of only feeling it. Tap a card to flip it.

The nuance

Questions you actually ask

Train the eye

Read the cloud

Ten questions in seven formats: multiple choice, multiple correct, fill in the blank, match, put in order, read-think-connect, and write your own. Each question has three levels of help if you want them. A hint first, then the reasoning, then a wider connection.

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Question 1 of 10
Multiple choice
Start now

Start with a theme

That is the whole of it. Sizes come from fit, the shape carries as much as the words do, and the vocabulary follows whoever is standing in front of it. Everything else is yours to move. So — what are you going to put on that wall?

Keep going

Where this connects

What do you want a word cloud about?

Type a theme — a feeling, a topic, your brand. You'll get a cloud of the words that fit it, in a shape.

Or make one about
Or open a theme that's ready:

Ready-made themes are instant and free. A new theme takes a few seconds — then it's saved to use again.

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