What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Coordinate5
Manage marketing resources and activities
+Compile the upcoming quarter's marketing activities, assign owners and budgets, flag any resource shortfalls,…
Manage marketing resources and activities
+Compile the upcoming quarter's marketing activities, assign owners and budgets, flag any resource shortfalls, and send the consolidated activity plan to Events Ops and Finance with a decision deadline of Monday.
The tools that do the workApple macOSESCOjob descriptionsWikipedia
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Develop pricing strategies
+Build three tiered pricing options for the headline event with margin, competitor reference, and expected…
Develop pricing strategies
+Build three tiered pricing options for the headline event with margin, competitor reference, and expected uptake, present them to Anna in Commercial and to me for sign-off by Thursday morning.
The tools that do the workAmazon RedshiftESCOjob descriptionsWikipedia
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Perform market research and marketing research
+Survey competing event packages in London and Manchester for corporate talent showcases this quarter, record…
Perform market research and marketing research
+Survey competing event packages in London and Manchester for corporate talent showcases this quarter, record pricing, audience size, sponsorship tiers and promotional channels, note gaps we can exploit, and deliver a one-page recommendation for business development by Wednesday.
The tools that do the workAmazon Redshiftjob descriptionsO*NETWikipedia
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Coordinate with sales and product teams
+Set up a weekly alignment brief with sales lead Mark Harris and product manager Aisha Patel to map upcoming…
Coordinate with sales and product teams
+Set up a weekly alignment brief with sales lead Mark Harris and product manager Aisha Patel to map upcoming event opportunities, agree target accounts and KPIs, and assign follow-ups so marketing activity directly fuels ticket sales and sponsorship outreach.
The tools that do the workApple macOSjob descriptionsO*NET
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Utilize value chain analysis to inform marketing strategies
+Map our talent event value chain from sourcing acts to post-show analytics, identify where we capture most…
Utilize value chain analysis to inform marketing strategies
+Map our talent event value chain from sourcing acts to post-show analytics, identify where we capture most margin and where partners leak value, then recommend three marketing moves to improve pricing power and partner ROI by next Monday.
The tools that do the workAmazon RedshiftO*NETWikipedia
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Convincing1
Manage and mentor marketing staff
+Prepare a development plan for the marketing team: review current KPIs with each member, set clear quarterly…
Manage and mentor marketing staff
+Prepare a development plan for the marketing team: review current KPIs with each member, set clear quarterly goals tied to lead generation and sponsorship revenue, and schedule biweekly one-to-one coaching starting next Thursday.
The tools that do the workApple macOSjob descriptionsO*NET
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The daily work16
Analyze industry context using tools like Porter's five forces
+Map the live-events market using Porter's five forces, highlighting supplier power for headliners, buyer…
Analyze industry context using tools like Porter's five forces
+Map the live-events market using Porter's five forces, highlighting supplier power for headliners, buyer negotiation from promoters, threat of substitutes like virtual showcases, entry barriers, and rival intensity, then summarise implications for our pricing and BD focus this quarter.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Profile our three nearest competitors by listing their talent rosters, venue access, marketing reach,…
Assess competitors' resources and competencies
+Profile our three nearest competitors by listing their talent rosters, venue access, marketing reach, exclusive supplier deals and in-house capabilities, score each resource and competency out of five, and recommend which gaps we should close this quarter.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Run a profitability analysis of the three proposed event plans by projecting ticket, sponsorship and…
Analyse the profitability of these plans
+Run a profitability analysis of the three proposed event plans by projecting ticket, sponsorship and production costs, modelling break-even attendance and margin at current price tiers, and produce clear go/no-go recommendations for each plan.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign to raise product and company visibility among our core festival and venue…
Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign to raise product and company visibility among our core festival and venue buyers: define audience segments, three content themes, channel mix with timing, KPIs for reach and conversion, and a 90-day launch checklist.
The tools that do the workAdobe InDesignESCO
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Lead marketing campaigns across digital channels
+Lead a three-week digital campaign for our summer showcase: finalise audience segments, approve creative for…
Lead marketing campaigns across digital channels
+Lead a three-week digital campaign for our summer showcase: finalise audience segments, approve creative for paid social and email, set budgets per channel, confirm tracking pixels and a Monday launch so sales can follow up the first week.
The tools that do the workAmazon Redshiftjob descriptions
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Monitor campaign deadlines and deliverables
+Monitor all campaign deadlines and deliverables: update the master timeline, flag any creative or copy due in…
Monitor campaign deadlines and deliverables
+Monitor all campaign deadlines and deliverables: update the master timeline, flag any creative or copy due in the next 72 hours, escalate missing assets to Creative and Legal, and confirm a Friday status check with the promotions producer.
The tools that do the workApple macOSjob descriptions
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Collaborate with cross-functional teams
+Bring Product, Sales, Creative and PR into a single working session: circulate the agenda with KPIs, get…
Collaborate with cross-functional teams
+Bring Product, Sales, Creative and PR into a single working session: circulate the agenda with KPIs, get commitments on channel owners, assign next actions with owners and due dates, and record decisions for the post-mortem.
The tools that do the workApple macOSjob descriptions
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Use analytics tools to measure campaign success
+Run the campaign analytics review: pull last 30 days’ channel performance, compare against KPI targets,…
Use analytics tools to measure campaign success
+Run the campaign analytics review: pull last 30 days’ channel performance, compare against KPI targets, highlight cost per acquisition and conversion drops, and send a one-page summary with recommended optimisations to the head of events.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft the messaging and positioning for our headliner announcement: test three headline options tied to buyer…
Develop messaging and positioning strategies
+Draft the messaging and positioning for our headliner announcement: test three headline options tied to buyer pain points, map key messages to audience segments, get Sales and Talent sign-off by Wednesday, then lock copy for creative.
The tools that do the workApple macOSjob descriptions
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Plan and organize promotional events
+Plan and organise the promotional launch event: confirm venue, set ticket pricing tiers, secure two sponsors,…
Plan and organize promotional events
+Plan and organise the promotional launch event: confirm venue, set ticket pricing tiers, secure two sponsors, finalise run sheet and AV requirements, and publish the event page with RSVP open six weeks out.
The tools that do the workApple macOSjob descriptions
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Develop marketing strategies to increase brand visibility
+Develop a three‑month marketing plan to raise brand visibility for our talent roster: define target segments,…
Develop marketing strategies to increase brand visibility
+Develop a three‑month marketing plan to raise brand visibility for our talent roster: define target segments, two content themes, KPI targets, paid and organic channel mix, and a rollout calendar that begins the first Monday of next month.
The tools that do the workAdobe InDesignAdobe Photoshopjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a six‑month sales forecast and strategic plan to ensure profitability for event talent bookings:…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a six‑month sales forecast and strategic plan to ensure profitability for event talent bookings: include demand assumptions, pricing scenarios, margin targets, competitor signals, and monthly revenue and occupancy projections starting next quarter.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a clean, exportable catalogue listing every service offering for our talent division: one‑line…
Compile lists describing product or service offerings.
+Compile a clean, exportable catalogue listing every service offering for our talent division: one‑line descriptions, standard durations, base prices, add‑ons, and recommended buyer personas, sorted by demand and profit margin.
The tools that do the workApple macOSO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiating objectives and a deal template to secure vendor distribution for our merchandise: target…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiating objectives and a deal template to secure vendor distribution for our merchandise: target margin thresholds, minimum order quantities, territory rights, delivery lead times, and a fallback concession ladder for approval.
The tools that do the workAdobe AcrobatO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Prepare a briefing for legal on a royalty dispute: summarise the claim, list all contracts and usage logs,…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Prepare a briefing for legal on a royalty dispute: summarise the claim, list all contracts and usage logs, quantify alleged damages, propose three settlement options and our preferred legal posture for the conference call on Thursday.
The tools that do the workAdobe AcrobatO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Select and prioritise products and accessories for the upcoming trade show: choose ten items that showcase…
Select products or accessories to be displayed at trade or special production shows.
+Select and prioritise products and accessories for the upcoming trade show: choose ten items that showcase our talent, note required display space, estimated costs, pricing on site, and a mock walk‑through for the booth team by next Wednesday.
The tools that do the workAdobe IllustratorAdobe InDesignO*NET
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
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