Review referral traffic sources

Compile the referral traffic list for the last 90 days and confirm the top five external sites sending users who convert. For each referrer give sessions, conversion rate, landing pages used, and whether traffic came via articles, partner links, or UTM campaigns. Verify none are internal staging domains, then email the partner manager, Lee, and legal with a two-business-day window to confirm partnership terms before outreach.

Before I forward referral sources to the partnerships lead, make it easy to act on: pull the top three referrers by conversion value and show what type of content sent traffic. For any referrer with conversion rate above 2% but low volume, propose one outreach line to ask for placement expansion and list any tracking discrepancies that would make a partner hesitant.

A technology blog started sending 3,000 sessions in two days to /product, but conversions are zero and bounce rate is high. I do not know whether UTM parameters are misapplied, the audience is irrelevant, or our page is blocking referral info. What three checks should I run immediately to determine if this is useful traffic or noise, prioritized by how fast they produce a decision?

Quarter after quarter we onboard partners that boost sessions but never revenue, wasting outreach time. Where are we most likely losing focus — selecting partners by traffic alone, failing to align landing pages with partner audience, or weak campaign measurement — and what single ritual should we introduce to prevent this pattern?