Segment users by channel

Segment users by channel in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
Open it in the interactive atlas →

The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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I need user counts split by channel for the last 30 days: organic search, paid search, social,…
I need user counts split by channel for the last 30 days: organic search, paid search, social, email, referral, and direct. Order them by users, include conversion rate and revenue per channel, and export a simple table I can paste into the deck for Monday’s review.

Improve — make it easier to accept

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Before I send this channel breakdown to the founder, make it quicker to approve: put the top two…
Before I send this channel breakdown to the founder, make it quicker to approve: put the top two channels first, show a line explaining why each channel moved (spend up, landing page change, campaign paused), and flag any channel with conversion rate below 1% that used more than 20% of traffic this month.

Decide — diagnose the stuck moment

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Social traffic fell 40% this week but my ad spend did not change. I’m worried the attribution…

I just ran the channels report and social shows a sudden drop while spend stayed the same.

Social traffic fell 40% this week but my ad spend did not change. I’m worried the attribution window or a tag change shifted credit away from social. I can’t see whether this is real loss of users or misattribution. What’s the likeliest explanation and what two checks give me a fast answer?

Become — change the pattern

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Across campaigns we keep increasing budget for paid channels with unclear returns because our…

Spending more on paid channels without reliable per-channel ROI

Across campaigns we keep increasing budget for paid channels with unclear returns because our channel segmentation is inconsistent. Which habitual change — standardized UTM rules, weekly channel sanity checks, or a single dashboard owner — will save us time and stop us over-investing in underperformers?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.