Set up goal conversions

Set up goal conversions in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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We need the demo signup goal active by Monday for the campaign. Configure the new goal for Demo…
We need the demo signup goal active by Monday for the campaign. Configure the new goal for Demo Signup with URL destination /thank-you-demo, ensure funnel steps are /pricing -> /signup -> /thank-you-demo, test it with three completed signups from different devices, and confirm goal records in the last 24 hours before announcing it to the campaign team.

Improve — make it easier to accept

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Before I hand the new goal to the campaign manager, make approval easy — show the exact destination…
Before I hand the new goal to the campaign manager, make approval easy — show the exact destination URL, list the funnel steps and any regex used, flag where session timeout or cross-domain issues could block completion, and include a short test plan so a non-technical PM can validate it in five minutes.

Decide — diagnose the stuck moment

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I just set up a destination goal for Contact Form thank-you and saw zero completions overnight; I…

I created a goal but it shows zero completions

I just set up a destination goal for Contact Form thank-you and saw zero completions overnight; I own marketing, the dev team says the page exists, and I can’t check cross-domain settings. What are the fastest checks to prove whether the goal is misconfigured, the thank-you page isn’t firing, or users never reach it?

Become — change the pattern

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Each time we release landing pages a goal breaks and we scramble to fix it. We spend hours chasing…

Goals fail validation after every launch

Each time we release landing pages a goal breaks and we scramble to fix it. We spend hours chasing simple misconfigurations. What three changes should I make to how goals are created, tested, and handed to devs so goals work reliably after launches?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.