Set up event tracking

Set up event tracking in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

3prompt heights
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3 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

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I need event tracking in place for the new product tour by Thursday so the Growth team can measure…
I need event tracking in place for the new product tour by Thursday so the Growth team can measure engagement. Add events for tour_open, tour_step_view, tour_complete with consistent naming, include event_category ProductTour and user_id when available, and validate in real-time that events appear in the debugger. Confirm with Hana in Growth before closing.

Improve — make it easier to accept

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Before we roll the product tour event tracking live, make it review-friendly for the Growth team:…
Before we roll the product tour event tracking live, make it review-friendly for the Growth team: document exactly where the tour_open, tour_step_view and tour_complete fire, show sample payloads including user_id and step name, surface expected event counts for the first week, and flag anything that would make Hana hesitate to trust these events for funnels.

Decide — diagnose the stuck moment

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I just pushed the product tour event code and Hana in Growth says nothing shows up in events; the…

I deployed tracking but no events appear in the report.

I just pushed the product tour event code and Hana in Growth says nothing shows up in events; the tour is live and users report seeing it. I don’t know if the tag didn’t fire, the naming is wrong, or the debugger is filtering me out. What are the three most likely causes, and what immediate checks should I run so I can tell Hana whether to pause funnel analysis?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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