Track form submissions

Track form submissions in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

3prompt heights
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3 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

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We need form submission tracking for the trial signup form by Wednesday so Sales can prioritize…
We need form submission tracking for the trial signup form by Wednesday so Sales can prioritize leads. Capture submit_event named trial_form_submit with email and plan in the payload, validate success only on the thank-you page or confirmation response, confirm events show in realtime, and let Carlos in Sales know when it’s live.

Improve — make it easier to accept

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Before we instrument form submission tracking for the trial signup, make approval easy: show…
Before we instrument form submission tracking for the trial signup, make approval easy: show whether we’ll detect submissions by submit event, XHR success, or thank-you page view; provide example payloads with email and plan; estimate expected submit volume this week; and flag anything that might make Carlos hesitate to trust lead counts.

Decide — diagnose the stuck moment

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The trial_form_submit events are appearing but Sales says most events lack email in the payload.…

Submissions are recorded but no emails attached.

The trial_form_submit events are appearing but Sales says most events lack email in the payload. I’m not sure whether the form field name changed, the script reads before the field populates, or privacy rules strip the email. What three checks should I run now so I can give Carlos a clear diagnosis and next step?

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Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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Same library, five ways in.