Track overall website traffic

Traffic is down month to date and I need a clean figure to report to investors Friday. Send the site-wide visitor total for the current month, a one-line note confirming whether bots were filtered, and attach the daily counts so I can paste into the deck. Use the canonical property and exclude admin IPs; check the date range before you copy.

Before I share numbers with the team, make the headline number obvious and trustworthy. Put the total sessions for the month at the top, show the same number excluding internal traffic next to it, and include a sparkline of daily totals. Flag any days with spikes above 3x the median and note likely causes if identifiable (campaigns, deploys, or tracking errors).

I just pulled the monthly sessions and it’s lower than last month; the board meets Friday and I can’t tell if this is real traffic loss or a tracking gap. I excluded our office IP but I don’t know if the marketing tag fired on the conversion pages after yesterday’s deploy. Which checks give the fastest diagnosis and what should I tell the board now?

Every month I waste a morning reconciling site totals because numbers shift after I exclude internal traffic or a tag break. Where should I change my routine so the reported monthly visitor total is reliable on the first pull, and what one preventive habit would save the most time over six months?