Set up UTM campaign tracking

Set up UTM campaign tracking in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

3prompt heights
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3 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

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Track the new summer email campaign properly: add UTM parameters to the links in Priya's creative…
Track the new summer email campaign properly: add UTM parameters to the links in Priya's creative (utm_source=newsletter, utm_medium=email, utm_campaign=summer_sale), confirm the tagged sessions appear under Campaigns, and ask Priya to send the live email by Monday so I can validate before launch.

Improve — make it easier to accept

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Before we send the blast, make UTM tracking reviewable: surface the exact UTM string at the top of…
Before we send the blast, make UTM tracking reviewable: surface the exact UTM string at the top of the email preview, show projected session volume and last campaign baseline, flag any links missing utm_source or with inconsistent utm_campaign values, and call out if corporate redirects might strip parameters.

Become — change the pattern

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We keep losing attribution because teams apply UTMs inconsistently across channels. As the person…

We regularly mis-tag campaigns and then scramble to fix attribution.

We keep losing attribution because teams apply UTMs inconsistently across channels. As the person who validates campaign data, what one process and one quick validation step should I require before any campaign goes live so that our acquisition reports are usable without slowing marketing down?

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Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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