Share reports with stakeholders

I need the weekly traffic and conversion snapshot sent to Priya in Growth and Javier in Ops for their Monday planning. Confirm the dashboards show last 7 days, highlight top three pages by conversions and the conversion rate trend, then export as PDF and email it to them with a one-sentence summary and action line. Deadline Sunday 5pm; check filters for internal traffic before sending.

Before I share the stakeholder report, make it easy for non-analysts to act: put total conversions and change versus prior week at the top, surface the top three pages by revenue and the single most important metric to watch, and flag any data anomalies caused by recent tag changes that would make Priya hesitate to forward it to leadership.

I just exported the weekly dashboard and Priya in Growth says the conversion numbers are off; Javier in Ops will rely on that PDF Monday. I don’t know if internal traffic filters dropped or an A/B test skewed results. Do a quick diagnosis: which three checks will most likely explain the discrepancy and what should I tell Priya and Javier now to keep planning on track?

Every month I fight last-minute report corrections because the dashboards pull in internal traffic, campaign UTM errors, or stale goal definitions. I lose credibility and waste Friday afternoons. What three changes to my reporting routine will stop those repeat fires and make stakeholder reports reliable without daily firefighting?