Track button clicks events

Track button clicks events in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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We must track clicks on the Add to Cart button across desktop and mobile before the sale campaign…
We must track clicks on the Add to Cart button across desktop and mobile before the sale campaign starts Tuesday. Implement click events named add_to_cart_click, include product_id and price in the payload, test on the live site to confirm events show in the realtime view, and send a confirmation to Maya in e‑commerce when done.

Improve — make it easier to accept

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Before I ask dev to add Add to Cart click tracking, make the implementation easy to approve: show…
Before I ask dev to add Add to Cart click tracking, make the implementation easy to approve: show exactly which CSS selector(s) on desktop and mobile should trigger add_to_cart_click, provide the exact payload keys product_id and price, estimate expected click volume for the first 48 hours, and call out three things that would make Maya hesitate to rely on the metric.

Decide — diagnose the stuck moment

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We added add_to_cart_click events and Maya says clicks are doubled in the funnel for some users.…

Clicks fire twice on some browsers.

We added add_to_cart_click events and Maya says clicks are doubled in the funnel for some users. I’m unsure whether the handler is bound twice, a form submit also triggers it, or a tag manager rule duplicates firing. Which three fast checks will identify the cause so I can tell Maya whether to trust the current numbers?

Become — change the pattern

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Across campaigns we repeatedly lose trust in click metrics: the mobile selector breaks, multiple…

Button click metrics are inconsistent across devices.

Across campaigns we repeatedly lose trust in click metrics: the mobile selector breaks, multiple handlers fire, or the payload misses product_id, forcing manual reconciliation. What three practical changes to how we specify, implement, and test click events will prevent these recurring issues and keep Maya confident in our click funnels?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.