Track checkout steps drop-off

Track checkout steps drop-off in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

3prompt heights
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3 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

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Our checkout funnel is bleeding between Shipping and Payment. Send the attached step-by-step…
Our checkout funnel is bleeding between Shipping and Payment. Send the attached step-by-step drop-off report to Maya in growth and to Arjun in ops for review, with a Friday deadline; confirm the funnel events are firing and the page URLs match before they open it.

Improve — make it easier to accept

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Before I send this to the growth team, make the checkout drop-off obvious: surface the percentage…
Before I send this to the growth team, make the checkout drop-off obvious: surface the percentage lost between Shipping and Payment at the top, show count and revenue impact, label any events where URL or event name mismatches would pause review, and highlight where session sample size is below 200.

Decide — diagnose the stuck moment

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I just pulled the checkout funnel and the drop-off spikes at Payment with no obvious error events.…

I opened the funnel and saw a big jump in drop-off at Payment.

I just pulled the checkout funnel and the drop-off spikes at Payment with no obvious error events. Maya in growth and Arjun in ops will blame tracking or UX. I don't know if the event isn't firing, the payment page URL changed, or users are abandoning due to price. Which is the likeliest cause given sudden change, and what one test should I run first to prove it?

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Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
Copyright © LLOS.ai · 2026 — original pedagogy, voice, and design — all rights reserved.

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