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Study in India · After 12th

BJMC / BA Journalism & Mass Communication

A BJMC teaches reporting, writing, editing, photography, video, radio, public relations, advertising and digital media, along with media law and…

  • 3 years
  • Any stream
  • via CUET-UG

A BJMC teaches reporting, writing, editing, photography, video, radio, public relations, advertising and digital media, along with media law and ethics. It prepares you to work in newsrooms, digital media, PR and advertising agencies, and brand content teams. It suits students who are curious about people and events, write or speak easily, and are ready to build a portfolio of real published work — because in media the portfolio matters more than the degree.

Know this. In media, employers hire your clips, not your marksheet. A student with a mediocre college but three years of published stories, edited videos or a live podcast will beat a topper with nothing to show. Families also often assume journalism means TV news; today most jobs are in digital content, PR, advertising and brand communication, which pay better and more steadily than reporting.

Getting in

Bachelor of Journalism and Mass Communication (also BA JMC, BMM, BA Media Studies)

Who can apply

Class 12 pass in any stream. Colleges set their own minimum marks, commonly 45–50%; some add a writing test or interview.

How admission works

Central universities and their colleges (for example Delhi University colleges running BA (Hons) Journalism, Jamia Millia Islamia, and several other central universities) admit through CUET-UG followed by their own counselling portals. State universities and their affiliated colleges mostly admit on Class 12 marks through state or college merit lists in June–August. Well-known private and deemed institutes (Symbiosis, Christ, Xavier's, Manipal, Amity and others) run their own tests — often a written test plus a group discussion and interview — with applications opening from December to April of Class 12. Look at the college's studios, working newspaper or campus radio, and where its interns actually go before deciding.

Duration
3 years; 4 years where the university runs the NEP Honours format
Entrance
CUET-UG

What you study

  • Reporting and news writing: gathering facts, interviewing, writing to deadline
  • Editing and sub-editing: headlines, copy-editing, layout, fact-checking
  • Broadcast journalism: TV and radio production, anchoring, scripting
  • Digital and multimedia journalism: mobile video, podcasts, social media, basic data journalism
  • Photojournalism and visual communication
  • Advertising and public relations: campaigns, copywriting, media planning
  • Media law and ethics: defamation, contempt, IT rules, press freedom
  • Communication theory, media and society, Indian media history
  • Internships with newsrooms, agencies or production houses, plus a final project or portfolio

Specialisations: Print / digital journalism · Broadcast (TV and radio) · Advertising · Public relations and corporate communication · Film and documentary · Digital marketing and content · Data journalism · Photojournalism

Is it you?

A good fit if

  • You follow the news, ask a lot of questions and like talking to strangers
  • You already write, make videos, run a blog, podcast or a school magazine
  • You are comfortable with irregular hours and deadlines
  • You want a creative career in communication — journalism, PR, advertising or content
  • You will build a portfolio through internships from the first year, not wait for placement

Think twice if

  • You picture only the TV-anchor role — most media jobs are behind the camera, in editing, production and writing
  • You want high, stable pay from the first job
  • You dislike rejection; pitching stories and ideas is part of daily work
  • You are not willing to keep learning new tools as platforms change

The honest part

  • Newsroom jobs are fewer than the number of graduates, and early pay is low
  • Internships are often unpaid or poorly paid in the first year or two
  • Work hours are irregular — nights, weekends and breaking news
  • The field keeps shifting with platforms; skills like video editing and analytics age quickly
  • Many good media professionals studied something else first (economics, political science, English) and then did a one-year journalism diploma

What it costs

Government
Central and state university departments/colleges: roughly ₹10,000–60,000 a year.
Private
Private and deemed universities and media institutes: roughly ₹1.5–5 lakh a year; some cost more.
Help
Equipment (a decent phone or camera, laptop, editing software) is a real extra cost. Central Sector and state post-matric scholarships apply at recognised colleges.

Rough 2026 ranges to compare routes. Fees differ by college and state and change every year.

After this

Study next

Or start work as

  • Trainee reporter or sub-editor in newspapers, TV channels and digital news sites
  • Content writer / producer in digital media, edtech and brand content teams
  • Social media executive in agencies and companies
  • PR executive in PR agencies and corporate communication teams
  • Copywriter or client-servicing executive in advertising agencies
  • Video editor, researcher or production assistant in production houses and OTT content
  • Communication officer with NGOs and development organisations

Starting pay

Most media freshers start around ₹15,000–35,000 a month; national newsrooms and large agencies may pay a bit more, while regional media and small digital outlets often pay less. Pay grows with a strong byline or portfolio and a move into specialised roles (data, video, brand content, PR). Top earners in media are few and usually built their reputation over many years.

Or study it abroad

Careers this leads to

Each opens a full career guide — the work, a week in the life, skills and pay.

Questions families ask

Is BJMC better than a BA in English or Political Science followed by a journalism diploma?

Both routes work. BJMC gives you three years of hands-on practice; a subject BA gives you depth in an area to report on, and a one-year postgraduate diploma adds the craft. If you know you want media, BJMC is fine; if you want to cover economics, politics or science, a subject degree plus a diploma can be stronger.

Which entrance do I need?

For central universities, CUET-UG. Private institutes run their own tests; check each college's dates, usually between January and May of Class 12.

Do I need to be good at English?

You need to be good at the language you want to work in. Hindi and regional-language media are large and growing; strong writing in any Indian language plus basic English is valuable.

Is there campus placement?

Some private institutes and a few government colleges have placement cells, but most media hiring happens through internships, contacts and portfolios. Treat each internship as a job interview.

Can I become a filmmaker with BJMC?

BJMC covers documentary and video production and is a reasonable start. For feature film direction or cinematography, specialised film schools (FTII, SRFTI) or years of assisting on sets matter more.

Sources, checked 2026-09-28: NTA — CUET (UG)

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